Can a 'too like' name be rejected before the company is registered?
No. Although proposed company names are rejected if they are the 'same as' an existing company name, there is no power to reject a name on the grounds that it is 'too like' that of another company.
It is in your interest to ensure that the name you choose for your company is sufficiently different from any other name on the register. This will reduce the risk of confusion and the following potential difficulties:
objections to the company name;
confusion with other companies with a poor trading record;
a 'passing off' action in civil law.
BACK TO COMPANY REGISTRATION GUIDANCE
Source:
http://www.companieshouse.gov.uk/about/gbhtml/gbf2.shtml#one
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